Not the Miu Miu that is busy with the SS10’ collection, but the fluffy carpet like poodle rushing to greet me as I walk in this Asian inspired boutique on Jin xian lu. But more importantly... 
Joyce, the owner of shop was a little resistance of having photos taken of her store because of the mess. However I ensured that the “mess” showed her personality as an artist and designer.
The Chinese antique pieces throughout the shop really contrast with her modern yet traditional hand-made dresses.
Walking inside the store, you can feel this woman is confident, mature, traditional, yet has a modern edge. And this message was hard to deny.
Joyce points out the wine bottles on the shelf with handwritten tags documents the famous people she was with as they enjoy the company and the wine. Joyce City, to me, is a modern version of Old Shanghai; the child of a Shanghai-ese mother and a Western father all grown up ready to face the world.
Joyce City 298 Jin xian lu, near South Shangxi lu.
oh, the window and her dog look cute. and i like the idea of drink wine with customers in the shop. she really do good CRM.
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