What ever happened to customization in the fashion industry? The idea was cool, but maybe not cool on your wallet. Who was the sucker that paid $600 for a pair of made-to-fit Levi’s jeans? But this was before you met Mrs. China, the mother of manufacturing.
And also before you heard of the shop on jin xian lu near maoming lu called, bbmilk’s ,“clothes, accessories, made-to-measure” shop. It is easy to walk in and think, another fobby Shanghai-ese mom-and-pop shop with random pieces of clothing from whatever the shop owner could haggle with their secret supplier for dirt cheap. Though it took a little Easter eggs hunting skills to discover that they are what I’ve been looking for all these years….customizing shoes and bags!
Made-to-Order Recycle Bag: SM 35 rmb, L 55 rmb
Made-to-Order Shoes: 550 rmb
Their little made-to-order book includes color swatches, picture sketches, and most surprising, the making process. I have to say, I was utterly impressed with the work and heart that went in these 2.5”X3” handwritten booklets. And as the Japanese girls would cry in high-pitched voice, “kawaii~”.
It didn’t take long to curiously wonder upon www.bbmilk.net, where the owner (which I assume is a fairly young girl) creates this personal website where she showcases her creativity. She even created her own Ad campaign with DIY backgrounds, kinda like a blend of Andy Warhol and ViVi Japanese fashion magazine.
Not to mention, she even offers some sort of an e-commerce function with link to taobao. Lastly, although her photography collection was a little too deep for me, nevertheless, I managed to ctrl+c followed by a ctrl+v and post this up for your viewing. Enjoy.
bbmilk’s www.bbmilk.net tel: 13501785440 Jin xian lu 191, #102
finally, i saw your first post. good job
ReplyDeletehey the shop is cool.
in fact there are already some shop near plaza66,
they do tailor made men's leather shoe. but it is quite expensive. and there are one place in shanghai which eddison shoe shop, it do customize jean as well, you can shoe your button, zip, wash (i think).
i think customize goods will be trendy soon, LV have customize service. but will it work well in shanghai, who know?
i think we should customize ourselves from head to bottom. that will be sound so interesting
I wish I was in China so I could make made-to-order clothing! Cool blog :]
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